Bud Bushnell established Genie Industries during the year 1966, after he bought the manufacturing rights to a material lift which functioned on compressed air. The name Genie came from the "magic in the bottle" which was utilized to lower and raise the hoist. This device greatly impressed clients and hence, the name was born.
Genie has moved into numerous new markets, because the need for lifts and work platforms grew. Over time, when the demand for new machines to meet numerous applications grew, the company made itself recognized in numerous new markets. For instance, Genie went into making man-lifts, articulated booms, light towers stick booms and telehandlers.
Genie decided to obtain a partner who held the same values because of the economic downturn during the beginning of the 2000s, when they partnered together with Terex. This company has a history acquiring equipment manufacturers across the globe who proved to be a good business match. Genie Industries was sold in 2002 and became a part of Terex Corporation.
During the initial years after the sale, it was determined to maintain the Genie brand name within the Terex Aerial Work Platforms or AWP segment of Terex, because of the name's solid reputation within the marketplace. Thus, all Genie equipment continue to be marketed under the Genie brand name.
Genie takes pride in listening to their clients. The company is dedicated to continually improving quality and efficiency and is also dedicated to lessening waste. Even long after the sale has been closed, the company focuses on providing exceptional support. These are the very work practices that have made Genie a trusted brand name over the last decades and continue to keep their reputation for quality and top-of-the-line machines.
Genie's Bi-Energy and DC equipment are emission-free, quiet machinery capable of working in delicate work environments. Where the machinery should be driven significant distances, like for example within industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator along with the advantages of a 48V DC equipment.
Telescopic booms provide greater horizontal reach, compared to any of the different aerial platforms. These machines are great for limited access areas or small areas in all kinds of settings. The Genie Telescopic S booms have been designed to offer utmost productivity. These machines deliver supreme traction and the drive speed you need in order to travel around the job area and work site.